Basic Traditions 4 - Concepts-operationalized Scientific...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Communication Theory and Scholarship Basic Traditions Lecture by Natalie Nelson-Marsh Nomothetic Theory Seeks universal or general laws How social life works 1. Develop questions 2. Form hypothesis 3. Test hypothesis 4. Formulate theory Hypothetic-deductive method-complex analyzing parts Variable-analytic tradition Hypothesis must be falsifiable Testable framed potential Rejection is possible Hypothesis testing-looking for expectations Control and manipulation Philosophical assumptions Epistemology-empiricist and rationalist ideals Reality is distinct from human being World out there for scientist Axiology-value-neutral stance Science-value issues Don’t play role in science Ontology-scientific theory assumes Behavior is determined and responsive to biology and environment Lawful statements about phenomena develop generalizations across situations
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Concepts-operationalized Scientific research-precise in observation Variables in hypothesis stated in ways explain exactly how to observe them Highly rewarding Anintrinsic reward Intrinsic reward Measurements: Validity-degree to which observation measures what it is supposed to measure Reliability-construct measured accurately-estimated by consistency, operationalized, highly precise, and measurable Explanations-causal Covering laws Theoretical statements of cause and effect Relevant to particular set of variables across situations Predictions about future events determine what will happen Variable Power over environment Scientific realism-believes in a real world of real things with true characteristics and casual effects No principles...
View Full Document

This note was uploaded on 02/05/2011 for the course COMMUNICAT COMM taught by Professor Natalienelson-marsh during the Spring '09 term at Boise State.

Page1 / 2

Basic Traditions 4 - Concepts-operationalized Scientific...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online