Basic Traditions 6 - Communication Theory and Scholarship...

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Communication Theory and Scholarship Basic Traditions Lecture by Natalie Nelson-Marsh Traditions of Communication Theory The semiotic tradition- Study of signs Represents things Sign-indicating some other condition Symbol-man meanings Triad of meaning-relationship between object, person, and sign Semiosis-among sign, object, and meaning Word and object linked Semantics-relate and stand for World of things Worlds of signs Relationship between them Situation Syntactic-relationships among signs Pragmatics-differences in people’s life Lexical/structural semantics The phenomenological tradition- People come to understand the world/interpret through personal experience Phenomenon-appearance of object, event, or condition Phenomenology-human beings come to understand world through direct experience Interpretation Hermeneutic circle-moving from specific to general Classical, perception, hermentic Conscious meaning Interpretation of being Attention
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The cybernetic tradition- Characterizes family
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This note was uploaded on 02/05/2011 for the course COMMUNICAT COMM taught by Professor Natalienelson-marsh during the Spring '09 term at Boise State.

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Basic Traditions 6 - Communication Theory and Scholarship...

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