Lesson 9

Lesson 9 - Lesson 9: Electronic Commerce Electronic...

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Lesson 9: Electronic Commerce Electronic Commerce Use of computer-based information systems and telecommunications networks for internal and external business transactions Business-2-Business primarily used with suppliers and customers Business-2-Consumer primarily web-based Early Adopters in the U.S.: o Telegraph System o Airline reservations o Bank ATMs o Large Retailers Electronic Commerce: A Change from Brick & Mortar Rapid responses to changes in customer preferences= a service business, with a product to sell Replace inventory with information Trade information for time Some advantages: o Reduce inventory o Reduce costs o Reduce errors o Improve efficiency o Improve customer service Forms of Electronic Commerce: B2B, B2C, C2B, C2C Business-to-Consumer: E- Business Market Size $118 billion in 2004 $142 billion in 2005 (projected) $169 billion in 2006 (projected) 50% of product sales: software, books, hardware, music 68% of Americans are Internet buyers
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This document was uploaded on 02/05/2011.

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Lesson 9 - Lesson 9: Electronic Commerce Electronic...

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