Ecommerce - Chapter 10 E-Commer ce 2 What I s E-Commer ce?...

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Unformatted text preview: Chapter 10 E-Commer ce 2 What I s E-Commer ce? E-commer ce is about buyers and sellers of products and ser vices per for ming transactions over the Web. E-commerce has been growing at a steady pace. Digital products Supplier E- Retailer Buyer E-commer ce Expectations Lower transaction costs Can lower order-taking costs and customer ser vice costs Business cycle integration Track orders, pay bills People shop in different ways Compare pr ices from multiple vendors Larger catalogs Easy to search Enhanced customer interaction Can customize the customer view of a web site New business models Products at lower pr ice Benefits and Risk s of E- Commer ce Benefits to businesses: Reduced costs. I ncreased customer satisfaction. More effective management tools. Potentially higher sales. Benefits to customer s : Convenience. Easier compar ison shopping. Higher degree of selection. Potential cost savings. Risks to businesses: Pressure to be always open. Lost business due to customer hesitation to shop online. Risk of fraudulent credit card transactions. Ease of entry for competitors. Risks to customer s: Fraud and other potential security problems. Not being able to feel or touch the goods. Possible expense to the customer of returning E-Commer ce Relationships Business t o Business (B2B) Cust omer to Customer (C2C) Business t o Consumer (B2C) Business t o Gover nment (B2G) Gover nment t o Citizen (G2C) Applications that suppor t E- Commer ce Customer relationship Management For personalized marketing Enter pr ise resource planning I ntegrates the data and data processing activities of a gover nment, business, or other organization into a single system I nventor y management Replenish inventor y just in time to fulfill customer demand Document management Store electronic documents or images of paper documents Shopping car t Ser ver-side application for the order check-out Payment systems Accepting electronic payment E-commer ce Relationships Business to Business: (B2B) I nter-company transactions, including wholesale trade and business purchases or resources, manufactured par ts, ser vices and capital resources Customer to Customer : (C2C) I nter net suppor ted for m of commerce conducted between two consumers Business to Consumer : (B2C) products or ser vices are sold from a business to a consumer Types of direct sellers: E-t ailers Manufacturers E-commer ce Relationships...
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Ecommerce - Chapter 10 E-Commer ce 2 What I s E-Commer ce?...

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