visuals - visuals Visuals i n the D isciplines What are...

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Unformatted text preview: visuals Visuals i n the D isciplines What are visuals: They are photographs, charts, graphs, tables or any other kind of pictorial representation that has processed raw data which instantly makes sense to the audience or reader. Why are they needed? Because “a picture is worth a thousand words”. Visuals are used to … clarify a concept provide information Support the points you are arguing quickly and clearly communicate in graphic form rather than in hundreds of (often complicated) sentences E.g. a whole bunch of data listed on a page turns off readers or attendees at a conference whereas a graph representing the same data is able to hold the attention of the audience at least for a little bit longer. VISUALS Are themselves summaries but may contain so much information that sometimes need to be further summarized in sentences that are either incorporated in the text or included below the figure. These verbal summaries function to explain the information and focus the reader’s attention where you want it. VISUALS: mediums or media Blackboard Flip Chart Poster­board/easel Photographs Handouts Objects and models Demonstrations Films and videotapes Overheads Computer screen projections PowerPoint presentation Examples of visuals Tables (Sequence 37­39) Numerical tables – displays quantitative information, basically numbers or data which can be measured Prose tables – displays qualitative information, information which provides brief descriptions, explanations or instructions Combination table Combination table Example showing numerical data in rows and columns; most effective for emphasizing numbers for comparison purposes. GRAPH S Graphs translate numbers into pictures and show the relationship between the two or more variables. Two types of graphs, Bar and Line graphs 1. Bar graphs – in general are used to show comparisons ­ can also be used to interpret or emphasize data 2. Line graphs – in general are used to show a trend ­ can also be used to interpret or emphasize data Bar Graphs simple bar graph: showing relationship between one variable multiple bar graphs: showing two or more relationships simultaneously, each relationship plotted on a separate series L ine gr aphs Simple line graphs: use one line to show one relationship with a time interval on the horizontal axis and a variable on the vertical axis Multiple Line graphs: use multiple lines to show two or more relationships Pie char ts Useful for comparing percentages P hotogr aphs & other Photogr v isual media – Are complex and thoughtful visual texts. – Involve choices (frame, color/white, focus). – Convey ideas, assumptions, and values (regardless of the artist’s intentions). – Appeal to our desires, values, needs, and assumptions. P hotogr aphs & other Photogr v isual media – Influence how we think, how we live, what we value, what we believe. – Create and recreate meaning – Clarify meanings, explain relationships, summarize information (e.g. visuals in the academic world) AN AL YZI N G I M AGES Visual text Subtext Verbal text Context Visual text, elements: Content Framing Focus Composition Lighting Texture Angle and vantage point Significance Ver bal T ext: written language Subtext : implications, unstated meaning; assumptions, hidden values, & messages that are not obvious Context : the world surrounding the image. Specific: building, magazine, wall, etc. Cultural: values & beliefs that shape everyday life Ads A good layout of an ad should: – attract attention – provide some control over the manner in which the ad is read. A good layout of an ad should have: BALANCE distribution of weight PROPORTION division of space and emphasis over elements UNITY compactness & cohesiveness CLARITY & SIMPLICITY EMPHASIS one unit should dominate Let’s analyze… Sequence 215, 216, photographs, & N ext w eek : synt heses ...
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