MSB Chapter 1 - study questions and keywords Communication...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: study questions and keywords Communication Studies 101 MSB, Chapter 1 Intertextuality- texts that refer to other texts (i.e. the weave approach); the variety of ways in which media and other texts interact with each other, rather than being distinct or unique. Semiotics - the study of signs and symbols and their use or interpretation; a qualitative approach to relate text to surrounding social orders (i.e. languages and symptoms); works by a means of differences Sign- Saussure (1857-1913 a linguist, based around language) argues a sign consists of a physical signifier (gesture, i.e.) and an immaterial signified (the idea meant by said gesture) cultural creation Polysemic many meanings Codes (CONTEXT)- implies traditional form of communication in terms of objectivity; set of descriptive categories or labels attached to quantities that is easily replicable...
View Full Document

This note was uploaded on 02/06/2011 for the course COMM 101 taught by Professor Jacobs during the Fall '07 term at University of Michigan.

Page1 / 2

MSB Chapter 1 - study questions and keywords Communication...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online