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Unformatted text preview: study questions and keywords Communication Studies 101 MSB, Chapter 1 Intertextuality- texts that refer to other texts (i.e. the weave approach); the variety of ways in which media and other texts interact with each other, rather than being distinct or unique. Semiotics - the study of signs and symbols and their use or interpretation; a qualitative approach to relate text to surrounding social orders (i.e. languages and symptoms); works by a means of differences Sign- Saussure (1857-1913 a linguist, based around language) argues a sign consists of a physical signifier (gesture, i.e.) and an immaterial signified (the idea meant by said gesture) cultural creation Polysemic many meanings Codes (CONTEXT)- implies traditional form of communication in terms of objectivity; set of descriptive categories or labels attached to quantities that is easily replicable...
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This note was uploaded on 02/06/2011 for the course COMM 101 taught by Professor Jacobs during the Fall '07 term at University of Michigan.
- Fall '07