MSB Chapter 3 - MSB, Chapter3

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study questions and keywords Communication Studies 101 MSB,      Chapter 3     Framing- ‘ grouping’ texts; refers to the size and position of the subject of a photo,  painting, shot, etc, and the power of media to shape and set limits to how audiences are  invited to perceive certain groups or genres Genre-  type or kind;   one of many broad forms of  classification;  media=cut and dried  simple boundaries Classification  can change based on perception (i.e. weeds v. proper  plants…but all are ‘plants’ v. animals…brings into account  binary  oppositions ) Industrially,  genre describes the way companies producing and trading in  media texts try to minimize risk by grouping, marketing and distributing  products via well established expectations emphasize that genre products cannot be separated;  system of  expectation i.e. ‘light bulb jokes’ depend on familiarity with both the joke and the  stereotypical target of the joke…when someone hears “how many ___ 
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This note was uploaded on 02/06/2011 for the course COMM 101 taught by Professor Jacobs during the Fall '07 term at University of Michigan.

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MSB Chapter 3 - MSB, Chapter3

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