MSB Chapter 3 - MSB Chapter3 ; painting,shot,etc, Genretype

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study questions and keywords Communication Studies 101 MSB,      Chapter 3     Framing- ‘ grouping’ texts; refers to the size and position of the subject of a photo,  painting, shot, etc, and the power of media to shape and set limits to how audiences are  invited to perceive certain groups or genres Genre-  type or kind;   one of many broad forms of  classification;  media=cut and dried  simple boundaries Classification  can change based on perception (i.e. weeds v. proper  plants…but all are ‘plants’ v. animals…brings into account  binary  oppositions ) Industrially,  genre describes the way companies producing and trading in  media texts try to minimize risk by grouping, marketing and distributing  products via well established expectations Repetition & difference-  emphasize that genre products cannot be separated;  system of  expectation i.e. ‘light bulb jokes’ depend on familiarity with both the joke and the 
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