October 4 - o Increased media coverage Title IX o No person...

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October 4, 2010 Sport Sociology Gender and Sports Participation and Equity Issues Participation patterns among women Title IX Jobs in coaching and administration. Participation Patterns among Women Strong increase over the last several decades Why? o New opportunities o Women’s movement Redefining role of women Women’s sport organizations Support and resources for sport programs for girls and women o Health and Fitness moment Focus on fitness. .appearance. . strength and competence o Increased marketing to females Many companies who made sporting apparel started realizing there is a big consumer group they hadn’t yet targeted- women.
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Unformatted text preview: o Increased media coverage Title IX o No person in the US shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any educational program or activity receiving federal financial assistance. Passed in 1972 (june 23 rd ) The tower amendement 1974 o Revenue producing sports (football was implied at the time) that those sports shouldnt count when it comes to gender equity. This idea has been consistently rejected since Title IX 1975- Schools were given a 3 year window to comply with Title IX....
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This note was uploaded on 02/06/2011 for the course SOCI 1350 taught by Professor Greenleaf during the Fall '10 term at North Texas.

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