The%20Age%20of%20the%20Masses%20%28II%29

The%20Age%20of%20the%20Masses%20%28II%29 - Fashionable...

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The Age of the Masses (II) Consumerism and Mass Culture
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The Emergence of Mass Consumerism Context: Population growth, urbanization, and the “Long Depression” Falling Prices and Profits
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1. Production Economies of scale Standardized, mass production (later called `Fordism’) Efficiency and scientific management
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Henry Ford
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Model T Assembly Line
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2. Distribution transportation efficiency —railroads and automobiles (oil, gasoline, and the internal combustion engine)
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1860s, 1900
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Benz Automobile, 1886
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The First Ford, The Quadracycle, 1896
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Ford Model A, 1903
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Ford Model T, 1908, 1911
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1912 Chevrolet
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3. Consumption The importance of markets and advertising Retailing efficiency and the department store, “Cathedrals of Commerce”—ready- to wear Rise in real wages and disposable income
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Bon Marché, Paris, 1876
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Advertising
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Harrod’s, London, 1880s
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Unformatted text preview: Fashionable Women Shoppers outside Harrods Marshall Fields, Chicago, 1902 Industrial Civilization in a Mass Society 1. The Organized workplace --trade unionism --factory disciplineon the line 2. The Organized State --mass politicstoward democracy --The State and everyday lives --bureaucratization --Public health, police forces, fire departments 3. The Organized Society --modern sportsrules and discipline --public education and self-discipline 4. Mass Culture Entertainmentthe rise of the paying spectator--Sports--music halls and moving pictures Spectator Sports Music Halls Moving Pictures The Mass Press Newspapers--standardized, mass-produced, sensational, advertising--Yellow Journalism New York Journal, 1898...
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This note was uploaded on 02/06/2011 for the course HIST 104 taught by Professor Ingrao during the Fall '08 term at Purdue University-West Lafayette.

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The%20Age%20of%20the%20Masses%20%28II%29 - Fashionable...

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