Chapter 2 - stimuli only those messages one chooses to...

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Chapter 2: Public Opinion: what most people in a particular public express about an issue that affects them Triggering Event: An event that transforms readiness to act into actual behavior Frame of Reference: The collection of experiences, knowledge, culture, and environment that forms our perceptual screen Selective Perception: the inherent human function of selecting from the millions of daily stimuli only those messages one chooses to perceive Selective Retention: the inherent human function of selecting from the millions of daily
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Unformatted text preview: stimuli only those messages one chooses to retain Beliefs: inferences we make about ourselves and the world around us Values: Core beliefs central to our cognitive system Attitudes: collection of beliefs organized around an issue that predispose behavior Persuasion: using information and other appeals to motivate a change in attitudes/opinions/behaviors...
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