gb6 - Implications for Managers Recall that, throughout...

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Implications for Managers Recall that, throughout this book, we will be focusing on a single, fundamental question: “What determines the success and failure of firms around the globe?” To answer this question as it applies to the success of industries in world trade, we will consider two points of view: 1. Resource-based view: A nation’s competitive advantage is determined by its ability to produce products that are valuable, rare, and difficult to imitate. 2. The institution-based view: The political reality is that politically powerful groups who stand to gain from protectionist policies exert their influence on politicians. As a result, governments maintain barriers to trade that make society worse off. These perspectives offer three implications for managers operating in a global environment: 1. Location matters: Managers must work to discover and leverage comparative advantages in locations around the world. 2.
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gb6 - Implications for Managers Recall that, throughout...

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