Unformatted text preview: advertising can lead to 0.9 M units of incremental sales. B. Have a $0.1 price cut. A marketing research showed such a price cut can lead to 0.99 M units of incremental sales. C. Have a $0.1 price cut and spend $1.1M more in advertising. The effect of advertising and price cut will be the same as in A and B. D. Have a $0.1 price increase. A marketing research showed that such a price increase can lead to 0.8 M pounds of decrease on sales. E. None of the above 3. The Pringles Potato Chip example was used in class mainly as an illustration of: A. Demographic segmentation B. Focus group C. Lack of marketing orientation D. Monitor changes in consumers’ needs 4. Which of the following concept does NOT belong to Internal Orientation: A. Production concept B. Product concept C. Selling concept D. Marketing concept Answer Keys: 1. C; 2. D; 3. C; 4. D...
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This document was uploaded on 02/06/2011.
- Spring '08