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Unformatted text preview: d. profits rise and fall at different stages of the product life cycle e. products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each life-cycle stage 2. According to the general bell-shaped curve used to illustrate the product life cycle, which of the following stages is generally seen when the sales curve is at its peak? a. Introduction b. Growth c. Maturity d. Decline e. Abandonment 3. To increase the likelihood of successfully crossing the chasm in technology market, a company should: a. Target all the mainstream market b. Target the Technology Enthusiasts c. Target the Visionaries d. Target specific market niches of the majorities e. None of the above Answer Keys: 1 c 2 c 3 d...
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This document was uploaded on 02/06/2011.
- Spring '08