quiz 3 - d profits rise and fall at different stages of the...

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Midterm Descriptive Statistics N Minimum Maximum Median Mean Std. Deviation 181 42.5 100.0 82.5 81.359 11.3006 Frequency Score Frequency Percent Cumulative Percent 42.5 1 .6 .6 47.5 2 1.1 1.7 55.0 2 1.1 2.8 57.5 1 .6 3.3 60.0 4 2.2 5.5 62.5 5 2.8 8.3 65.0 4 2.2 10.5 67.5 3 1.7 12.2 70.0 9 5.0 17.1 72.5 12 6.6 23.8 75.0 10 5.5 29.3 77.5 15 8.3 37.6 78.5 1 .6 38.1 80.0 11 6.1 44.2 82.5 21 11.6 55.8 85.0 8 4.4 60.2 87.5 16 8.8 69.1 90.0 21 11.6 80.7 92.5 11 6.1 86.7 95.0 13 7.2 93.9 97.5 8 4.4 98.3 100.0 3 1.7 100.0 Total 181 100.0
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Quiz 3: 1. To say that a product has a life cycle is to assert all of the following EXCEPT ________. a. products have a limited life b. product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller c. products all basically exhibit cycle-recycle growth patterns
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Unformatted text preview: d. profits rise and fall at different stages of the product life cycle e. products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each life-cycle stage 2. According to the general bell-shaped curve used to illustrate the product life cycle, which of the following stages is generally seen when the sales curve is at its peak? a. Introduction b. Growth c. Maturity d. Decline e. Abandonment 3. To increase the likelihood of successfully crossing the chasm in technology market, a company should: a. Target all the mainstream market b. Target the Technology Enthusiasts c. Target the Visionaries d. Target specific market niches of the majorities e. None of the above Answer Keys: 1 c 2 c 3 d...
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