1Administration and AgendaCase crackingDisregard the slides for case cracking from session 3.Each group choose to submit either Black & Decker or Callaway Golf write-up. B&D is used to illustrate principles of marketing strategy and sustainability. Callaway involves some numerical analysis and STP. Both cases will be graded pass/fail.B &D is due on Monday, Feb 8. Please read syllabus about format of case write-up.Trace other members’ participation if necessaryIntroduction to corporate and marketing strategyFrameworks for strategic analysesOhmae’s 3 C’sAnsoff’s product/market matrixSWOT analysis
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