session 8 - Print grading group members:...

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1 Three ‘official’ case studies Tivo, The New Beetle, Datril, Biopure, Vistakon, and BMW One case assigned by instructor: write-ups and Presentations Two cases chosen by yourself and only need submit your write-ups Due date for each case is listed on the schedule! (at the end of your syllabus) Presentations (10% of final score) will be evaluated by the class and the instructor together (The instructor’s evaluation accounts for 30% of the total presentation score ). Group Cases
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2 Presentation Case Assignment A1 Vistakon A2 The New Bettle A3 Datril A4 Biopure B1 Tivo B2 Vistakon B3 Biopure B4 Tivo C1 Biopure C2 BMW C3 BMW C4 The New Bettle
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3 Case Presentation Evaluation Form Case: __________________________ Presentation Group: _________________ Grading Group: __________________ Section:___________________________
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Unformatted text preview: Print grading group members: ___________________________________ __________________________________________________________________ __________________________________________________________________ Poor Needs Improvement Fair Good Excellent Delivery Time management 1 2 3 4 5 Clarity 1 2 3 4 5 Enthusiasm/Eye contact/Gesture 1 2 3 4 5 Student participation/ Question answering 1 2 3 4 5 Visual aids 1 2 3 4 5 Content Identification of overarching problem 1 2 3 4 5 Conclusion/Recommendation 1 2 3 4 5 Necessary case facts and assumption 1 2 3 4 5 Rationality/Logic 1 2 3 4 5 Originality 1 2 3 4 5 4 Stage of the product life cycle Sales revenue or profit Introduction Growth Maturity Decline + – Total industry sales revenue Total industry profit The Product Life Cycle (PLC )- Something related to Callaway...
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This document was uploaded on 02/06/2011.

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session 8 - Print grading group members:...

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