session 14

session 14 - Agenda Midterm Marketing Game Quiz 3 and...

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1 Agenda Midterm Marketing Game Quiz 3 and Feedback Form Will talk “Branding” after we finish Marketing Game
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2 Charlotte H. Mason • William D. Perreault, Jr. 3 rd edition
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3 Overview You take over marketing management responsibilities for your firm. Must satisfy customers and earn profits Focus is on marketing strategy planning. Requires integration of all strategy decisions. Requires attention to competitive environment. Considers short term and long term perspectives. Features ongoing, rapid feedback. Let’s Play!
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4 The Process Analysis of market situation/opportunities Make marketing plan DECISIONS!!! Submit plan decisions The marketing game! simulation Company reports returned to firms Next Decision Period (year)
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The Marketing Game Timeline Submit all decisions via Email Test Run 01– Due Wed. 03/10 11:59 pm Test Run 02– Due Mon. 03/22 11:59 pm We can do the two trial runs in class if time allows, bring your laptop if you have TMG software installed Reset the game to period 0 Period 1 – Due Thur. 03/25 11:59 pm Period 2 – Due Thur. 04/01 11:59 pm Period 3 – Due Thur. 04/08 11:59 pm Period 4 – Due Thur. 04/15 11:59 pm Period 5 – Due Wed. 04/21 11:59 pm
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Industry/Group Assignments Industry A A1 A2 A3 A4 Industry B B1 B2 B3 B4 Industry C C1 C2 C3 C4 Submitting marketing plan decisions to me via email You will submit a file called “ PLANA1.TMG ” where the “ A ” is your industry and the “ 1 ” is your firm number. The email title should be “PLANA1 – run # Section #.” 10:30 am – 0001, 12:00pm – 0002, 3:00pm – 0003 Complete a paper copy as well for your records
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The Marketing Game – grading The team with the most profit for each industry will get full credit for profit, 12 points, and will be exempt from presentation and team document The other teams can still get full credit, 12 points, by presentation for TMG Presentation will be evaluated by peer groups and the instructor, and all students are expected to attend the two presentations. The credits that you will have to work for will depend on the profit level of the winning team For example, if you got 40% of the profit compared to the winning team, your final grade will be 4 points plus 60% x presentation grade ( maximum is 12 points) Additionally, members of any team earns more than 80% of the total net profits of the winning team are also exempt from submitting the team documents Winning teams can advance to the 2 advanced rounds. The winner of the advanced rounds will receive extra credit of 1.2 points, runner up will receive 0.8 points, the 3 rd will get 0.4 points.
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8 Industry Environment Harried Assistants Home Users High-tech Managers Modern Students Professional Creators Concerned Parents Firm 1 Firm 2 Firm 3 Channel 1 Traditional Dealers Channel 2 Discount Dealers Firm 4 Firms reach customers
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session 14 - Agenda Midterm Marketing Game Quiz 3 and...

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