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session 15 - Administration and Agenda Case analysis...

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Administration and Agenda Case analysis Template (using B&D as an example) on Blackboard Reduce case facts in write-up, Do NOT just summarize case facts Assesses the pros and cons of your position and evaluate possible alternative options. Be sure you aren’t just recommending everything – “the kitchen sink” is not a recommendation, it’s a cop-out Presentation evaluation standards (also try to have an introduction) Time management Clarity Enthusiasm/Eye contact/Gesture Student participation/ Question answering Visual aids Marketing game Slides added to the marketing game Branding if time allows Identification of overarching problem Conclusion/Recommendation Necessary case facts and assumption Rationale/Logic Originality
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Feedback on Your Feedback Class participation and discussion In-class materials (handouts and videos) Delivery Time management Review and practice questions Workload Maybe challenging to balance 3 cases and marketing game runs in the second half semester.
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The Marketing Game Timeline Submit all decisions via Email, also CC to all group members Vote: Should we reduce the official runs to 4 periods? If passed, we will have a new timeline: Test Run 01– Due Wed. 03/10 11:59 pm Test Run 02– Due Thur. 03/25 11:59 pm Reset the game to period 0 Period 1 – Due Thur. 04/01 11:59 pm Period 2 – Due Thur. 04/08 11:59 pm Period 3 – Due Thur. 04/15 11:59 pm Period 4 – Due Wed. 04/21 11:59 pm
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