session 17 - Administration Review Case analysis Think more...

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1 Administration & Review Case analysis Think more about STP Try to make recommendations related to your overall STP Marketing game I will return game results in a different way for future runs Upload all report files on blackboard, open it with your password Handout a hard copy to each group Problems with marketing game Negative profits: too high channel intensity and others Windows vista: save the plan file under a folder other than the default one. Please respect the deadline of the marketing game Overdue will cause you to lose 2 points, and if you can not make it up promptly, you may lose all points on the marketing game.
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