session 19 - Marketing game Group Section 1 Section 2...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing game Profit (000) from two trial runs: First official run is due at 11:59 pm on Thursday, 04/01. Start with period 0 situation, budget is 984k, every firms are identical, 8 special commands, 3 - error protection, 3 - ease of learning, 30% channel intensity with 10 sales reps. Discard all information generated in trial runs! Group A1 A2 A3 A4 B1 B2 B3 B4 C1 C2 C3 C4 Section 1 1169 225 -133 1016 2311 1040 777 1192 2262 -510 352 662 Section 2 644 1448 -1210 2306 728 1010 1626 1307 109 841 1241 2451 Section 3 687 723 2011 689 1099 1453 2902 1878 462 490 667 486
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Positioning vs. Tylenol Pros Customers’ aware of acetaminophen benefits Differentiate Datril on an important dimension- price Supported by market research data Cons Not sustainable: competition can do price cut too, no evidence that Limited market potential ( Tylenol is only 8%) Comparative ads promote Tylenol as well, Tylenol has not been
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This document was uploaded on 02/06/2011.

Page1 / 4

session 19 - Marketing game Group Section 1 Section 2...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online