Session 22 - Marketing Game Level 2 For the 3rd and 4th runs please adjust the game level to Level 2 Enter 2 here Make your decision based on

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For the 3rd and 4th runs, please adjust the game level to “Level 2”. Make your decision based on result reports from the 2nd run. Read chapter 5 of manual if you have one. Marketing Game Level 2 1 Enter 2 here
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For the 3rd and 4th runs, please adjust the game level to “Level 2”. Make your decision based on result reports from the 2nd run. Read chapter 5 of manual if you have one. Marketing Game Level 2 2
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What changes: Can specify different wholesale price for different channel Personal selling: commission rate and non-selling time Sales promotion target dealers Marketing Research- product position Product Position Report ($30,000) Marketing Game Level 2 3 Student Home Assistant Creator Manager Parents Firm1 ? ? ? ? ? ? Firm2 ? ? ? ? ? ? Firm3 ? ? ? ? ? ? Firm4 ? ? ? ? ? ? It tells you how closely our brand (and competitors’ brands ) matches customers’ idea brand in each of the different segments. A high number suggests a greater distance-and a brand is not very similar to the segments' ideal. Last period is 5%
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Session 22 - Marketing Game Level 2 For the 3rd and 4th runs please adjust the game level to Level 2 Enter 2 here Make your decision based on

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