session 27 - Attention Please come to me to shift your...

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1 Attention Please come to me to shift your weights for midterm/final before the class and after the class Additional office hours Thursday (04/29 and 05/06) from 2:00pm to 5:00 pm. By appointment via email
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The low price/high volume strategy can work, but you need to really build the market Requires heavy advertising, intense and focused distribution, and a heavy investment in promotion activities View advertising as an investment Price is your income source. Consumers might not be as sensitive as you think if you have a good product, strong marketing. 2 INDUSTRY: A FIRM: 1 Period 1 2 3 4 Net Contr. 754 1078 2249 3235 Ad Dollars 424 500 500 520 Feature 1 12 14 14 14 Feature 2 6 7 7 7 Feature 3 5 5 5 5 Wholesale Price Channel 1 185 185 200 240 Channel 2 185 185 210 250 Aware - P1 0.688 0.708 0.738 0.753 INDUSTRY: B FIRM: 3 Period 1 2 3 4 Net Contr. 1481 1926 2039 2486 Ad Dollars 224 557 496 500 Product Features Feature 1 13 13 13 13 Feature 2
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This document was uploaded on 02/06/2011.

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session 27 - Attention Please come to me to shift your...

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