session18

session18 - Marketing game & case presentation...

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Marketing game: Test Run 02– Due Thur. 03/25 11:59 pm! Issues in marketing game: Too high channel intensity and no enough sales rep supporting Overspending budget (advertising expenditure is cut first) Reduce the number of special commands to 5 – what is the reason? Order 300,000 ( might be an input mistake) The instructor will not release the presentation score to the class until we finish all case presentations to avoid retaliation & group effects.
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New Beetle - STP Targeting the baby boomers is the easiest given their continuing fond memories of the car. It will bring back the nostalgia about their first car, the personal experiences, and an instrument to express their individuality. It might not be difficult to sell 55,000 cars at a higher price point and dealers might be very happy with this too. It might not be difficult to have the automotive journalist (many of them are baby boomers) contribute to its marketing in a big way. This may contribute to its image of a toy car, rendering it to be a fad, and
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session18 - Marketing game & case presentation...

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