Market Research assignment final

Market Research assignment final - Kelly Brown Market...

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Kelly Brown Market Research Assignment M301 M/W Hybrid For the market research assignment, I participated in a market research study conducted on a hypothetical disease called Peptosis. The concept of Peptosis is that it is a disease of which would infect those mainly in their early 20’s, causing vomiting, stomach cramping, dehydration, diarrhea and other unpleasant symptoms. If the disease went untreated, it could be fatal; however, there is a vaccine for the disease. Upon entering the assigned classroom, we were each given a four or five page packet of information about the hypothetical disease, survey questions about it and a few mathematical questions regarding statistics. We were first asked to carefully read the articles and evaluate how likely we thought we would be to catch Peptosis if it in fact existed. Next, we were given a series of questions about how likely others might be to catch the disease, as well as how likely we would be to go get the Peptosis vaccine. In asking about the likelihood of obtaining a vaccine,
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This note was uploaded on 02/06/2011 for the course BUS M301 taught by Professor Donahue during the Spring '11 term at IUPUI.

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Market Research assignment final - Kelly Brown Market...

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