Electronic and Mobile Commerce

Electronic and Mobile Commerce - Electronic and Mobile...

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Electronic and Mobile Commerce Chapter 8: Principles of Information Systems
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Principles and Learning Objectives Electronic commerce and mobile commerce are evolving, providing new ways of conducting business that present both opportunities for improvement and potential problems Describe the current status of various forms of e- commerce, including B2B, B2C, and C2C Outline a multistage purchasing model that describes how e-commerce works Define m-commerce and identify some of its unique challenges
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Principles and Learning Objectives (continued) E-commerce and m-commerce can be used in many innovative ways to improve the operations of an organization Identify several e-commerce and m-commerce applications Identify several advantages associated with the use of e-commerce and m-commerce
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Principles and Learning Objectives (continued) Although e-commerce and m-commerce offer many advantages, users must be aware of and protect themselves from many threats associated with this technology Identify the major issues that represent significant threats to the continued growth of e-commerce and m-commerce Organizations must define and execute a strategy to be successful in e-commerce Outline the key components of a successful e- commerce strategy
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Principles and Learning Objectives (continued) E-commerce and m-commerce require the careful planning and integration of a number of technology infrastructure components Identify the key components of technology infrastructure that must be in place for e-commerce and m-commerce to work Discuss the key features of the electronic payment systems needed to support e-commerce
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Why Learn About Electronic and Mobile Commerce? Most organizations have an Internet presence Sales/marketing manager involved with e-commerce Customer service employees help develop the Web site Human resource or public relations manger may provide Web content for employees and investors Must learn about e-commerce and m-commerce
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An Introduction to Electronic Commerce Electronic commerce: conducting business activities electronically over computer networks Types of business activities that are strong candidates for conversion to e-commerce Paper based Time-consuming Inconvenient for customers
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Business-to-Business (B2B) E-Commerce Subset of e-commerce All the participants are organizations Useful tool for connecting business partners in a virtual supply chain to cut resupply times and reduce costs
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Business-to-Consumer (B2C) E-Commerce Form of e-commerce in which customers deal directly with an organization and avoid intermediaries Squeezes costs and inefficiencies out of supply chain Can lead to higher profits Can lead to lower prices for consumers E-commerce via the Internet Many goods and services are cheaper online The Internet allows consumers to easily compare prices, features, and value
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This note was uploaded on 02/02/2011 for the course MIS 651 taught by Professor Randall during the Spring '11 term at UCLA.

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Electronic and Mobile Commerce - Electronic and Mobile...

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