Unformatted text preview: , 21 (4), 281-292. Hutt, M. D., & Speh, T. W. (2009). Business Marketing Management: B2B (10 ed.). Cincinnati: South Western Educational Publishing. Reese, R. M., & Stone, L. H. (1987). Participation in the buying process: a vendor's perspective. The Journal of Business & Industrial Marketing , 2 (1), 51-61. APA formatting by BibMe.org....
View Full Document
This note was uploaded on 01/30/2011 for the course ACG 5025 taught by Professor Kest during the Spring '10 term at Hodges University.
- Spring '10