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Unformatted text preview: e-wholesalers: hotel operators' perspective. Journal of Hospitality Marketing & Management , 18 (8), 811-828. Siems, F. (2009). Extending the life event cycle to relationship marketing: new implications for products and services. International Journal of Business Research , 10 (2), 81-96. Wu, H., Lin, C., Li, C., & Lin, H. (2010). A study of bank customers' perceived usefulness of adopting online banking. Global Journal of Business Research , 4 (3), 101-108. Zhang, H., Shu, C., Jiang, X., & Malter, A. J. (2010). Managing knowledge for innovation:the role of cooperation, competition, and alliance nationality. Journal of International Marketing , 18 (4), 74-94. APA formatting by BibMe.org....
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This note was uploaded on 01/30/2011 for the course ACG 5025 taught by Professor Kest during the Spring '10 term at Hodges University.
- Spring '10