Bibliography for Untitled_ 09_25_10, 12_22PM

Bibliography for Untitled_ 09_25_10, 12_22PM - Business...

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References Carter, T. (2010). The challenge of managers keeping customers. International Management Review , 6 (2), 20-27. Dou, W., & Krishnamurthy, S. (2007). Using brand websites to build brands online: a product versus service brand comparison. Journal of Advertising Research , 1 , 193-206. Hutt, M. D., & Speh, T. W. (2009).
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Unformatted text preview: Business Marketing Management: B2B (10 ed.). Cincinnati: South Western Educational Publishing. Siems, F. (2009). Extending the life event cycle to relationship marketing: new implications for products and services. International Journal of Business Research , 10 (2), 81-96. APA formatting by
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This note was uploaded on 01/30/2011 for the course ACG 5025 taught by Professor Kest during the Spring '10 term at Hodges University.

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