Bibliography for Untitled_ 09_25_10, 12_22PM

Bibliography for Untitled_ 09_25_10, 12_22PM - Business...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
References Carter, T. (2010). The challenge of managers keeping customers. International Management Review , 6 (2), 20-27. Dou, W., & Krishnamurthy, S. (2007). Using brand websites to build brands online: a product versus service brand comparison. Journal of Advertising Research , 1 , 193-206. Hutt, M. D., & Speh, T. W. (2009).
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Business Marketing Management: B2B (10 ed.). Cincinnati: South Western Educational Publishing. Siems, F. (2009). Extending the life event cycle to relationship marketing: new implications for products and services. International Journal of Business Research , 10 (2), 81-96. APA formatting by
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online