Unformatted text preview: Business Marketing Management: B2B (10 ed.). Cincinnati: South Western Educational Publishing. Siems, F. (2009). Extending the life event cycle to relationship marketing: new implications for products and services. International Journal of Business Research , 10 (2), 81-96. APA formatting by BibMe.org....
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This note was uploaded on 01/30/2011 for the course ACG 5025 taught by Professor Kest during the Spring '10 term at Hodges University.
- Spring '10