Week 2 – Research Methods Continued
September 13, 2005 – Professor Don Forrer
Week 2 – This week we will concentrate on what we plan to research and why?
this course, we will study leader-member exchange theory (LMX).
This research is
designed to determine how leaders and followers interact and get along in the
organization that you will be studying.
To test this we will use a series of surveys that
includes surveys that test leader-member exchange, organizational commitment, job
satisfaction, intent to quit, and ethics.
Why conduct Research
Research is very important to any business and small businesses such as those in Collier
County are much more dependent upon research than you think.
Whether you realize it
or not, you probably conduct research everyday at your business.
If you are determining
the best price for a necessary part, you are conducting research.
The question is how
your business utilizes the research that you gather.
In the formal academic world, research is conducted to better the field of study.
business, research helps you strategically allocate resources in order to make your
The goal is to beat the competition.
Anytime research is conducted
by business owners to improve the product, define strategy, determine pricing, or adjust
advertising, then that research is beneficial to your business and justified.
Another reason businesses conduct research is to determine what is happening in the
environment surrounding the company.
One example is a project our School of Business
is planning in the near future.
On August 12
at the Cape Coral Yacht Club, several
graduate level classes from International College will hold a panel discussion with
community leaders about the ongoing Manatee issue in Southwest Florida.
of this is to enforce the fact that there are other stakeholders with a vested interest in your
In this case, environmentalist, public administrators, and business leaders will
come together to highlight the differences in viewpoints for this dynamic issue.
event starts at 6PM and is open to the public.
It will definitely demonstrate the need to
research the business environment.
One thing is for certain, if you are a dock builder in southwest Florida and ignored this
issue until it was announced in the paper that dock permits were being held, then there is
a good chance your business suffered immediately.
If you conducted research and knew
the facts and timelines of the case, you may have been able to diversify enough to
maintain your business until the issue is resolved.
The first thing you should do, no matter what the issue, is identify the problem.
true no matter what size problem you are dealing with.
In business, there are constantly
ongoing issues that could be identified and isolated.
An example may be the permitting
process for an issue such as the Manatee problem.
By identifying the problem, you begin
the process of evaluating the process in order to decide how your business will