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Unformatted text preview: defines a brand as a name or symbol that has the intention of identifying the product and setting the product apart from others on the market. Creating the brand can be considered the backbone of the advertising, marketing, and public image of the products behind the brand....
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This note was uploaded on 01/30/2011 for the course MKT 5815 taught by Professor Kest during the Spring '10 term at Hodges University.
- Spring '10