MKT 5815 Effective MKT ADV Brendan O’Neal

MKT 5815 Effective MKT ADV Brendan O’Neal -...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Brendan O’Neal October 15, 2010 Effective Marketing, Advertising, and Public Relations Dr. Gene Landrum Hodges University
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Effective Marketing, Advertising, and Public Relations An effective marketing strategy is of paramount importance to the success of an organization. The American Marketing Association (AMA)
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: defines a brand as a name or symbol that has the intention of identifying the product and setting the product apart from others on the market. Creating the brand can be considered the backbone of the advertising, marketing, and public image of the products behind the brand....
View Full Document

This note was uploaded on 01/30/2011 for the course MKT 5815 taught by Professor Kest during the Spring '10 term at Hodges University.

Page1 / 2

MKT 5815 Effective MKT ADV Brendan O’Neal -...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online