MKT 5815 Effective MKT ADV Brendan ONeal

MKT 5815 Effective MKT ADV Brendan ONeal - Brendan ONeal...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Brendan O’Neal October 15, 2010 Effective Marketing, Advertising, and Public Relations Dr. Gene Landrum Hodges University
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Effective Marketing, Advertising, and Public Relations An effective marketing strategy is of paramount importance to the success of an organization. The American Marketing Association (AMA) defines a brand as a name or symbol that has the intention of identifying the product and setting the product apart from others on the market. Creating the brand can be considered the backbone of the advertising, marketing, and public image of the products behind the brand. A solid and well defined brand is able to deliver your organization’s message clearly, reinforce your organization’s credibility, connect your business to the target market in an emotional sense, motivate the buyer, create loyalty, and create an overall positive emotional response and association with the target audience (e.g. Apple) (Middleton, 2010). If creating the brand is the backbone is the foundation of the business, then there have to be other pieces to build off of the brand, to the name marketed to the target audience and beyond, and to promote the service and product to the audience (Middleton, 2010). Brand also gives your growth potential and longevity (Middleton, 2010). To successfully capitalize on the brand that has been created, advertising needs to take place. To make money, the brand has to be known by its target audience. It only makes sense that the brand is exposed to its potential customers and they know something about your product or service before a sale is made. Advertising has the ability to generate revenue and can be viewed as an organizational investment; effective advertising has the ability to make the entire marketing campaign more effective by
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/30/2011 for the course MKT 5815 taught by Professor Kest during the Spring '10 term at Hodges University.

Page1 / 6

MKT 5815 Effective MKT ADV Brendan ONeal - Brendan ONeal...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online