MKT 5815 Elevator Pitch Underground Edge

MKT 5815 Elevator Pitch Underground Edge - THE UNDERGROUND...

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THE UNDERGROUND EDGE, Inc. is committed to a developing retail location. Currently it is in the planning stages. I (referred to hereinafter as B.O . or principal ) have developed the idea of The Underground Edge over the past several years after realizing that the South West Florida area is largely devoid of an accessible “underground” music scene that is evident and accessible in larger metropolitan area where the principal has lived in the past. Historically, all metropolitan areas have developed a music scene that is inspired by the political, socioeconomic, and cultural climate of the geographic location. “Underground” music has branched off into many genres and subgenres that encompass all walks of life, bringing together many cultures and all races. In the United States, the music genre that originally became known as hardcore punk originated in different areas in the early 1980s, to include significant activity in Washington D.C, New York City, Boston, Philadelphia, California, and Chicago. Such a “rebellious” movement is nothing
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This note was uploaded on 01/30/2011 for the course MKT 5815 taught by Professor Kest during the Spring '10 term at Hodges University.

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MKT 5815 Elevator Pitch Underground Edge - THE UNDERGROUND...

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