{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

MRTK5815FINAL - MBA MARKETING 5815 FINAL EXAM GENE LANDRUM...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
MBA MARKETING 5815 FINAL EXAM GENE LANDRUM Business Marketing – B2B by Hutt & Speh (2010) 1. DOES A MISSION STATEMENT DESCRIBE YOUR PRODUCT AND THUS IS MEASURABLE? A. YES B. NO 2. MARKETING MUST FILL WHAT THREE NEEDS TO BE MOST EFFECTIVE? A. NEED, $, OPPORTUNITY B. NEED, DESIRE, ABILITY C. NEED, TARGET MARKETS, FUNDING D. $, DEMAND, BRAND AWARENESS 3. USING THE METAPHOR OF PICKING FRUIT, WHICH IS BEST IN SALES/MARKETING? A. PICK IT ALL B. THE JUICIEST IS ON TOP C. LOW FRUIT D. DOESN’T MATTER 4. ACCORDING TO DR. GENE HOW MUCH OF SALES DO YOU SPEND ON LAUNCHING A NEW PRODUCT? A. 2.5% B. 5% C. 10% D. 25% 5. MARKETING IS MOST SYNONYMOUS WITH WHAT ONE WORD? 6. THE CONCEPT OF “PULL” IN MARKETING MEANS WHAT IN TERMS OF SELLING? 7. DR. GENE SAYS STARBUCKS IS IN THE COFFEE BUSINESS ONLY? A. TRUE B. NOT TRUE 8. WHAT IS THE MEANING OF THE TERM ‘SWAG’ ACCORDING TO DR. GENE & EXPERTS? 9. IS IT EASIER TO GET 25% OF A NEW MARKET OR EXPAND YOUR MARKET BY 25% MORE? A. A NEW MARKET IS EASIER B. STAY WITH YOURS C. IT MAKES NO DIFFERENCE 10. A 30-SECOND VERBALIZATION OF YOUR IDEA OR PRODUCT IS CALLED WHAT? A. FAST BS B. ELEVATOR PITCH C. MEDIA BLITZ D. SALES SLOGAN 11. IS WAL-MART SALES REVENUES LARGER THAN HOME DEPOT, K-MART & TARGET COMBINED? A. NO WAY B. YES 12. IS IT OKAY TO USE GRAPHIC ILLUSTRATIONS IN A FORMALIZED THESIS OR BUSINESS PLAN? A. YES, ACCORDING TO DR. GENE B. NO AS IT VIOLATES EDUCATIONAL DOGMAS 13. WHAT % OF SALES ARE MADE TO PEOPLE BECAUSE THEY LIKE THEM? 14. GENERATION “Y” ARE ALSO KNOWN AS WHAT AS A MARKETING COHORT IN THE US? 15. ARE WINE TASTE TESTS VALID IN TERMS OF WHETHER A WINE IS GOOD OR BAD? 16. APPROXIMATELY WHAT PERCENT OF ANY COHORT IS LABELED INNOVATOR + EARLY ADOPTER BY THE ROGER’S DIFFUSION THEORY? GIVE THE COMBINATION OF BOTH. A. 3% B. 34% C. 13% D. 16% 17. WHAT GROUP ARE POORLY EDUCATED AND LAST TO BUY NEW IDEAS OR PRODUCTS?
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern