mktappleipod2

mktappleipod2 - On April 2, 2007 the Apple iPod made...

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On April 2, 2007 the Apple iPod made headlines when Apple sold its 100 millionth iPod, far outpacing its closest competitors, which have failed to make even a dent in the portable music player's popularity according to InformationWeek, 2007. Apple’s success does not stop with the iPod. In fact, in February 2006 the iTunes Music Store sold its billionth song; that milestone is all the more impressive when you remember that Apple has numerous competitors in the digital music world. In this paper the Apple iPod’s product life cycle will be analyzed by incorporating information concerning the product’s objectives and marketing strategies, the introduction phase, growth stage, and the maturity stage impacts. Apple’s product objectives, concerning the iPod, are based on product quality. From quality of sound, ease to use, reliability, product safety, to any other benefit the consumers yearn for, Apple succeeds. Apple's strategy is to Focus on making the outstanding products, and many rewards will follow. Apple makes little pretense of building a level playing field; rather than aiming low , Apple focuses on aiming high and attracting the best market. As a result, the Mac and iPod feel more like a gated, community, with Apple keeping close watch over who gets in. The stereotype is that they're this un-discipline company, nothing could be further from the truth,
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This note was uploaded on 01/30/2011 for the course MAT 116 taught by Professor Casey during the Spring '10 term at Alvin CC.

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mktappleipod2 - On April 2, 2007 the Apple iPod made...

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