{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

mktappleipod2 - On April 2 2007 the Apple iPod made...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
On April 2, 2007 the Apple iPod made headlines when Apple sold its 100 millionth iPod, far outpacing its closest competitors, which have failed to make even a dent in the portable music player's popularity according to InformationWeek, 2007. Apple’s success does not stop with the iPod. In fact, in February 2006 the iTunes Music Store sold its billionth song; that milestone is all the more impressive when you remember that Apple has numerous competitors in the digital music world. In this paper the Apple iPod’s product life cycle will be analyzed by incorporating information concerning the product’s objectives and marketing strategies, the introduction phase, growth stage, and the maturity stage impacts. Apple’s product objectives, concerning the iPod, are based on product quality. From quality of sound, ease to use, reliability, product safety, to any other benefit the consumers yearn for, Apple succeeds. Apple's strategy is to Focus on making the outstanding products, and many rewards will follow. Apple makes little pretense of building a level playing field; rather than aiming low , Apple focuses on aiming high and attracting the best market. As a result, the Mac and iPod feel more like a gated, community, with Apple keeping close watch over who gets in.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}