Cluster Exam -- 09 RMML

Cluster Exam -- 09 RMML - 2009 DECA U Provincials...

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2009 DECA U Provincials Competition RMML Test 1010 RETAIL MERCHANDISING 1 1. A small retail chain decided to sell stock to raise capital. Under what form of business organization does the retail chain operate? A. Partnership C. Corporation B. Cooperative D. Proprietorship 2. One of the ways demand for a product affects its distribution is through the A. use of computerized inventory control. C. special handling that is required. B. decisions about storage. D. laws that affect distribution. 3. Which of the following is the most common channel of distribution for consumer goods: A. Producer to consumer B. Producer to retailer to consumer C. Producer to wholesaler to retailer to consumer D. Producer to agents to wholesaler to retailer to consumer 4. A manufacturer selling its products through a toll-free phone system, a company web site, and several retailers is a legal example of A. dual distribution. C. tying agreements. B. exclusive dealing. D. restricted sales territories. 5. Which of the following is a marketing activity that a retail chain should coordinate with distribution in order to successfully sell its product: A. Competition C. Production B. Orientation D. Promotion 6. In which of the following situations might vertical conflict occur in a channel of distribution: A. Two similar retailers compete for the same target market. B. A manufacturer decides to sell its products on its web site. C. Distributors for a product agree to charge the same price. D. An organization sells additional franchises in the same city. 7. In order to use oral communication effectively, you need to A. distract your listeners' attention. C. know your listeners. B. impress your listeners. D. pronounce your words correctly. 8. Why is it important for a retail store's employees to ask relevant questions? A. To clarify meanings C. To offer suggestions B. To send messages D. To make statements 9. One reason retail employees often use note cards when making oral presentations is because the cards help them to A. memorize the data. C. write down questions. B. look important. D. remember key points. 10. When a customer asks for a product that is sold in another department of the store, the salesperson should A. tell the customer s/he is in the wrong department. B. give the customer directions to the other department. C. tell the customer to go to the other department. D. show the customer what is available in his/her department. 11. Which of the following is an example of a customer inquiry about a lawn mower that a hardware store employee might need product knowledge of in order to handle: A. "Is financing available?" C. "Is delivery included?" B. "Is it designed to last?" D. "Is there a return policy?"
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2009 DECA U Provincials Competition RMML Test 1010 RETAIL MERCHANDISING 2 12. The most important business policy affecting customers directly is the ___________ policy. A.
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Cluster Exam -- 09 RMML - 2009 DECA U Provincials...

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