Review -- InClassExercises-Fall10

Review -- InClassExercises-Fall10 -...

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      You are hired as a consultant by McGill’s BCom Program to help  Program and design a plan for integrated marketing  communications (IMC)to promote it. 1. Identify a set of competitive advantages on which to build a position  ( differentiation ) 2. Select the right competitive advantages 3. Effectively communicate the chosen competitive advantages identify target audience(s) determine overall objective of the IMC program determine desired response for target audience(s) determine the communication mix 
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Pricing Bell Aerospace Inc. is preparing to commercialize its patented “Jet  Pack”.  The Jet Pack straps on to the back of its wearer like a  knapsack.  The wearer, then using a hand-held thruster, is able to  transport himself/herself a distance of up to 20 meters by “flying 
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This note was uploaded on 01/31/2011 for the course MGCR MGCR 331 taught by Professor Kerklan during the Fall '10 term at McGill.

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Review -- InClassExercises-Fall10 -...

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