MGCR 352 course outline

MGCR 352 course outline - MGCR 352 Syllabus & Course...

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MGCR 352 – Syllabus & Course Guidelines Fall 2010 Page 1 of 6 McGill University – Desautels Faculty of Management Marketing Management I MGCR 352 – Section 2 & 4 Tuesday – Thursday 2:30 & 4:00 Instructor: Emine Sarigöllü Office: Bronfman E-mail: [email protected] Office Hours: T & R 1:30 – 2:30 Teaching Assistant: Alice Labban Office: To Be Announced E-mail: [email protected] Office Hours: To Be Announced Secretary: Maria Fernandes Office: Room 451, Samuel Bronfman Building Course Material Required Textbook: Marketing, 7 th Canadian Edition , Crane, Kerin, Hartley, and Rudelius, McGraw-Hill Ryerson, 2008. Required Course Package: A course package containing cases required for this course can be obtained from the MUS in the Bronfman Building. Course Objectives The overall objective of this course is to introduce students to the fundamental principles and concepts of marketing and to provide them with a structure for applying marketing in a decision making framework. By the end of the course, each student should attain proficiency in the following areas: 1) Understanding marketing concepts and their application to profit-oriented and non-profit oriented organizations; 2) Applying these concepts to the analysis of marketing problems and development of appropriate and creative marketing strategies to solve these problems; 3) Understanding the need for a customer orientation in the competitive global business environment; 4) Having an appreciation that marketing is integrated with other functional areas of business; 5) Developing an understanding and acquiring skills in how to successfully design and implement marketing plans and strategies; 6) Understanding the concept of marketing mix and its application in traditional and novel environments characterized by emerging information technologies; 7) Critically evaluating case studies and analyzing case problems. In addition, the course will help develop verbal and written communication skills among students as they relate to business and their ability to work effectively in teams.
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MGCR 352 – Syllabus & Course Guidelines Fall 2010 Page 2 of 6 Course Evaluation F i n a l E x a m 5 0 % C a s e A n a l y s i s 1 0 % Application Question 10% Marketing Plan Part I – Consumer and Market Profile 10% Marketing Plan Part II – Marketing Strategy 10% Marketing Plan Part III – Presentation 10% Faculty of Management Grading Guidelines The overall class average will be within the following range B- to B (65% – 74.99%) Faculty policy does not allow students to do additional work to improve their standing. Description of Course Evaluation A ) F i n a l E x a m This is a closed-book, in-class, individual based test which will be held during the official final exam period, as scheduled by the university. There will be three hours to complete this exam. The performance on this exam will constitute 50% of a student’s final grade.
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This note was uploaded on 01/31/2011 for the course MGCR MGCR 331 taught by Professor Kerklan during the Fall '10 term at McGill.

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MGCR 352 course outline - MGCR 352 Syllabus & Course...

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