MGCR 331 – Information Systems (“IT Impacts on Organizations”)
Web and Social Media, E-commerce and Emerging Trends
Lecture Note 3 – PART A
(This lecture note is divided into two parts: A and B)
[Part B covers e-Commerce concepts]
1. Describe the various technologies, applications, and websites that fall under the
umbrella of Web 2.0
RSS, social tagging, Mashups, Virtual Worlds
2. Understand how companies are using wisdom of the crowds
3. Describe e-commerce and understand how businesses use Internet and network
technologies to support their business activities.
NOTE: This lecture note is primarily a reproduction of the “technology and strategy” chapter
from Professor John Gallaugher’s (
) forthcoming book “Information
Systems: A Manager’s Guide to Harnessing Technology.
Networks in general, and the Internet in particular, have fundamentally altered the way we do
business and the way we live. Internet technologies support new ways of doing business. They
affect all functions of the business organization, from marketing, to supply chain management, to
customer service, to human resource management. In this lecture note we discuss how
consumers and businesses are using Internet technologies and applications, such as web 2.0, to
interact with each other.
We will also discuss how businesses are using the Internet and related
technologies, to buy, sell and exchange goods and services (a practice referred to as e-
Commerce). We will discuss the benefits and risks of e-commerce, and various e-commerce