ch02 - Chapter 2 Concept of Electronic Commerce and the...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 2 Concept of Electronic Commerce and the Traditional Marketing Process h Test Bank 1. In traditional marketing, a situation analysis forms the foundation of opinions and facts, with better marketing planning and marketing implementation being the result. In electronic marketing, is this also the case? A. Yes B. No Answer: A Page: 24 2. One advantage of the online environment is that it makes which of the following research tools more accessible? A. opinion studies B. international trade figures C. consumer behavior statistics D. government statistics E. all of the above Answer: E Page: 24 3. Various marketing processes, including those done in annual cycles, are also done in electronic marketing, but there is one unique feature that e-marketing resources add beyond traditional marketing. What is that factor? A. that it costs more to do the same processes B. the use of computer systems C. a bigger sales staff D. the need to advertise on the Internet E. interactivity between the e-marketer and the consumer Answer: E Page: 24 4. The number of Internet users is A. 57 million. B. 9.5 million. C. 62 million. D. 7.5 million. E. unknown due to the wide variance of estimates. Answer: E Page: 24
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
170    Electronic Marketing 5. Based on recent demographic surveys of Internet users, it is clear that A. women do not use the Internet. B. women make up the majority of Internet users. C. an increasing percentage (approaching 50%) of Internet users are women. D. children between the ages of 12-17 are the biggest users of the Internet. E. none of the above are true. Answer: C Page: 26 6. According to the GVU 9 th survey it is apparent that Internet users, compared to the general population, are A. more educated. B.
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/31/2011 for the course MKTG 370 taught by Professor N/a during the Spring '10 term at Mountain State.

Page1 / 6

ch02 - Chapter 2 Concept of Electronic Commerce and the...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online