ch06 - Chapter 6 Concept of the Virtual Store for Marketing...

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Chapter 6 Concept of the Virtual Store for Marketing Products and Services h Test Bank 1. A 1998 Arbitron survey reported what percent of participants use the Internet for shopping? A. 5.3% B. 10.0% C. 18.7% D. 21.5% E. 26.0% Answer: E Page: 112 2. The primary functions to address in managing the traditional tangible store are A. finance and marketing. B. operations and loss control. C. personnel staffing, training, and development. D. finance, marketing, and operations. E. location, purchasing, and inventory management. Answer: D Page: 112 3. The principles of retail management in a virtual environment are carried out A. in the front office. B. on the web site. C. in Office 2000. D. in the back office. E. at regional offices nationally. Answer: D Page: 112 4. The JCPenney monster web site is directed towards A. shoppers. B. the community in general. C. stockholders. D. all of the above. E. none of the above. Answer: D Page: 113 5. Which of the following is not an advantage of the virtual store? A. sales and marketing literature can be distributed on request. B. capital expenditure is typically less to start a virtual store. C. distribution channels can be expanded. D. the successful virtual store will eliminate the traditional store. E. new products or services can be tested on the Web. Answer: D Page: 116-117
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194    Electronic Marketing 6. Disadvantages of the cyberstore include A. the idea that not all products or services are appropriate for web sales exposure. B. that the twenty-four hour service commitment can create problems. C. that managing the cyberstore may take a great deal of the webmaster's time. D.
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This note was uploaded on 01/31/2011 for the course MKTG 370 taught by Professor N/a during the Spring '10 term at Mountain State.

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ch06 - Chapter 6 Concept of the Virtual Store for Marketing...

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