ch07 - Chapter 7 The Tools of Electronic Marketing...

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Chapter 7 The Tools of Electronic Marketing Resources h Test Bank 1. Which of the following are necessary for electronic commerce to function? A. Electronic equipment and networks B. Electronic equipment and transaction systems C. Electronic equipment, networks, and transaction systems D. Electronic equipment, networks, transaction systems, and secured transfer systems E. None of the above Answer: C Page: 136 2. In e-commerce, who defines gratification? A. Suppliers B. Web site developers C. Web retailers D. Customers E. Customer service representatives Answer: D Page: 136 3. E-commerce resource tools include A. CD-ROM. B. optical scanners. C. smart cards. D. all of the above. E. none of the above. Answer: D Page: 137 4. The technology that has been developed to integrate marketing operations and corporate strategy is A. enterprise reporting. B. data warehousing. C. functional integration software. D. a and b above. E. a and c above. Answer: D Page: 137 5. E-mail was developed in A. research and development labs at Microsoft. B. military defense research programs. C. the garage of a silicone valley techie. D. a research program at Netscape. E. research and educational communities. Answer: E Page: 138
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200    Electronic Marketing 6. GUI stands for A. "give us information". B. "going under interview". C.
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This note was uploaded on 01/31/2011 for the course MKTG 370 taught by Professor N/a during the Spring '10 term at Mountain State.

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ch07 - Chapter 7 The Tools of Electronic Marketing...

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