ch11 - Chapter 11 Web Page Design h Test Bank 1. In...

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Chapter 11 Web Page Design h Test Bank 1. In designing a Web site, all of the following are questions to be considered except: A. Who will be reading the page? B. What type of computer will s/he be using? C. Will someone copy the site? D. What is the purpose of the site? E. Which search engines does your market prefer? Answer: C Page: 231 2. Although many good editors are available to perform the coding required to build Web pages, all of the following are good reasons to learn and use HTML yourself except A. the best editor can make mistakes. B. you can get the exact effect desired in less time. C. inputting your own code gives you more freedom. D. using HTML helps you understand VisualBasic authoring tools. E. you don’t need an editor to build a great Web page. Answer: D Page: 232 3. The three basic stages of designing a Web site include A. the analysis phase, the design phase, and the building phase. B. the objective setting phase and the building phase because there are only two. C. the analysis phase, the drafting phase, and the publishing phase. D. the problem phase, the design phase, and the implementation phase. E. the baseline phase, the software phase, and the hardware phase. Answer: A Page: 232 4. In which of the following phases of Web design would you identify your targeted audience? A. the post-implementation phase B. the design phase C. the publishing phase D. the baseline phase E. the analysis phase Answer: E Page: 232
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224    Electronic Marketing 5. The tactic of keeping graphic elements “one screen” as the Web page opens with no scrolling required is known as A. home paging. B. vertical design. C. designing above the fold. D. synergistic design E. designing by the numbers. Answer: C Page: 234 6. Sustained interactivity with a Web site, “the holistic sensation that people feel when they act with total involvement,” is known as A. sustained interactivity. B.
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This note was uploaded on 01/31/2011 for the course MKTG 370 taught by Professor N/a during the Spring '10 term at Mountain State.

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ch11 - Chapter 11 Web Page Design h Test Bank 1. In...

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