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ch16 - Chapter 16 Special Opportunities for...

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Chapter 16 Special Opportunities for Business-to-Business Situations h Test Bank 1. There are about ___________________ million companies in the world, according to the Dun & Bradstreet worldwide database. A. 100 B. 1 C. 5 D. 40 E. less than 1 Answer: D Page: 347 2. According to Dun and Bradstreet reports, _______ American businesses currently pursue an online presence. 3. E-business entails the activities of marketing and selling in business-to-business transactions. A. True B. False Answer: A Page: 346 4. Initially, many companies first began to use e-business capabilities to 5. All of the following are among the values delivered by e-business except
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254    Electronic Marketing 6. The new insurance coverage known as Net Secure protects e-commerce sites against A. hackers. B. spammers. C. loss of intellectual property. D. viruses. E. all of the above. Answer: E Page: 353 7. The WWW is used by consulting firms to market management and advisory services regarding which business subjects? 8. The standard way for exchanging business to business trading information today is
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