ch17 - Chapter 17 The Edge of Business-To-Business Activity...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 17 The Edge of Business-To-Business Activity h Test Bank 1. E-business differ from e-commerce in the following ways A. No difference B. Different strategies involved C. Different practices involved D. B and C E. None of the above Answer: D Page: 421 2. E-business may be defined as the transformation of key business processes through the use of Internet technologies A. True B. False Answer: A Page: 420 3. The e-business supply chain model may include A. End users B. Upstream activities C. Downstream activities D. Internal operations E. All of the above Answer: E Page: 421 4. E-tailers are A. Buyers and sellers of commodities on the Internet B. Sellers of commodities on the Internet C. Sellers of commodities and services on the Internet D. Retail buyers and sellers of commodities on the Internet E. Retail sellers of commodities on the Internet Answer: E Page: 422 5. Yahoo! Store and I Mall add value to their service chain by A. Financing purchases B. Cataloging the wares of their customers in searchable databases C. Authenticating sellers D. Guaranteeing the quality of the merchandise E. All of the above Answer: E Page: 423
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
4    Electronic Marketing 6. The five Website killers for e-business are A. Server Failure B. Software failure C. Excessive traffic D. Network availability E. All of the above Answer: E Page: 425 7. EDI was the forerunner for ordering, tracking, and payment of business-to-business transactions which encouraged companies to move from the hardwired telephone line to Internet technologies
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/31/2011 for the course MKTG 370 taught by Professor N/a during the Spring '10 term at Mountain State.

Page1 / 6

ch17 - Chapter 17 The Edge of Business-To-Business Activity...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online