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ch18 - Chapter 18 Implications to the International...

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Chapter 18 Implications to the International Marketing Program h Test Bank 1. The evaluation of international marketing processes and potential is conducted in much the same way as the evaluation of marketing in the U.S. A. True B. False Answer: A Page: 366 2. MIT Lab founder Nicholas Negroponte expects the next wave of e-commerce growth to take place in A. Mexico. B. Australia. C. the Third World. D. Asia. E. California. Answer: C Page: 369 3. Two trustworthy indicators of a country’s means for general consumption are its 4. The one country in the Americas with a completely digital telephone system is 5. A Web page’s home country can be determined by
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10    Electronic Marketing 6. According to the GVU 8 th User Survey, European shoppers have generally been online 2-3 years longer than American shoppers. A. True B. False Answer: A Page: 373 - 374 7. By the year 2002, Dataquest predicts that the number of computers connected to the Internet in Europe will reach A. 17 million. B. 69 million. C. 42 million. D. 200 million. E. 5 million. Answer: B Page: 374
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