ch19 - Chapter 19 The Ethics of Electronic Marketing h Test...

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Chapter 19 The Ethics of Electronic Marketing h Test Bank 1. It is perfectly acceptable to e-mail customers unsolicited information (“spam”) as long as you use a mailing list. A. True B. False Answer: B Page: 384 2. All of the following are good ways to help build your mailing lists except A. providing a check box so the customer can choose whether or not to be a part of the list. B. asking current customers to provide you with a list of people that you can e-mail. C. selling or trading your lists with other marketers. D. asking current customers to forward information to others who may be interested. E. providing consumers with a way to unsubscribe from the list. Answer: C Page: 385 3. Intranets are private networks that can be accessed by the Internet. They require protection from viruses and hackers. This is done with a(n) A. Internet wall. B. firewall. C. privacy wall. D. notice for hackers to “Stay Away!” E. hope that nothing bad will happen. Answer: B Page: 387 4. Firewalls can be implemented A. by network administrators in hardware only B. by network administrators in software only C. to protect private networks connected to the Internet D. by consumers who access the sites E. by the FCC. Answer: C Page: 387 5. International trade embargoes do not apply to business conducted on the Internet. A. True B. False Answer: B Page: 387
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16    Electronic Marketing 6. Seventy percent of the complaints on the 1998 roster of Net fraud records compiled by the National Consumers League were against
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