ch20 - Chapter 20 The Future of Online Electronic Marketing...

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Chapter 20 The Future of Online Electronic Marketing Resources h Test Bank 1. _______________________ is the coming together of two or more technologies to provide systems of greater benefit. In the Internet world, telecommunications, television and computing are coming together to provide many new applications for consumers and e-marketers. A. Multipicity B. Convergence C. Breakthrough combination D. Technology bonding E. Tri-communcations Answer: B Page: 397 2. Education, government and business are collaboratively developing a high speed version of the traditional Internet which will integrate transmission of voice, video and data over the same line. This initiative is called the A. High Speed Internet (HIS). B. Next Generation Internet (NGI). C. Advanced Transfer Model (ATM). D. Cibabit Internet Code (CIC). E. Voice Video Data Link (LSN). Answer: B Page: 397 3. All of the following are goals of the above-referenced initiative except A. to advance research in networking technologies. B. to develop a testbed to support network research. C. to connect over 100 sites at speeds 100 to 1000 times faster than is currently possible. D. total commercialization of all digital transmissions. E. to develop advanced applications not possible on today’s Internet. Answer: D Page: 397 4. ______________________ is a collaborative effort by more than 100 U.S. research universities to develop new high speed networking technologies and broadband applications. It is closely related to NGI. A. AcademicNet B. NewNet C. Internet2 D. UltraNet E. PowerNet Answer: C Page: 398
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22    Electronic Marketing 5. A modem works by A. translating analog phone signals to digital information. B. translating digital information to analog phone signals. C. converting signals of varying frequency to single frequency waves. D. opening up a digital connection on a phone line. E. both A and B. Answer: E Page: 399 6. With telecommunications technology initially designed for voice communications, the amount of data moving across the line is A. constant. B. dedicated to multi-access. C. variable. D. frequently lost. E. unpredictable. Answer: A Page: 399 7. _______________________ is the mode of delivery of the telecommunications infrastructure that was designed for, and works very well for, voice communications. This mode of delivery is too costly and wasteful for digital communications. A.
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This note was uploaded on 01/31/2011 for the course MKTG 370 taught by Professor N/a during the Spring '10 term at Mountain State.

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ch20 - Chapter 20 The Future of Online Electronic Marketing...

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