Marketing Plan Outline

Marketing Plan Outline - MarketingPlanOutlineOnlineCohort...

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Marketing Plan Outline‐Online Cohort SECTION 1: Marketing Plan Outline 1. Name of product-market a. Consumer or Business product b. Description of product benefits 2. Customer Type (organizational or final consumer) a. Possible segmenting dimensions b. Identification of target market c. Operational characteristics (demographics, geographic locations, etc.) d. Forecasting market potential (size and growth, etc.) & (number of people, purchase potential, etc.) 3. Competitor analysis a. Nature of current/likely competition b. Current and prospective competitors c. Current strategies and likely responses to plans d. Competitive Barriers
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Marketing Plan Outline‐Online Cohort SECTION 2: 4. Other aspects of external marketing environment a. Economic environment b. Technological environment c. Political and legal environment of marketing d. Cultural environment and social environment 5. Company Analysis a. Company resources: S.W.O.T. Analysis b. Internal: Strengths and weaknesses c. External:
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Marketing Plan Outline - MarketingPlanOutlineOnlineCohort...

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