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hw_3_solution

# hw_3_solution - Homework#3 Solution Decision Analysis and...

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1 Homework #3 Solution Decision Analysis and Revenue Management BUAD311- Operations Management Fall 2010 Hiroshi Ochiumi 1. (20 points) Question 6, page 138 in the text book \$4 Million \$3,000 x 1500 =\$4.5 Million \$2,000 x 1500 = \$3 Million \$5 Million \$4,000 x 600 = \$2.4 Million .70 .30 .60 Shopping Center Apartments Houses .60 .40 .40 Rezoned Not Rezoned 2 1 3 \$3 Million \$2 Million Rezoned shopping center: Point 1: Expected value = .70(\$4 Million) + .30(\$5 Million) = \$4.3 Million Rezoned apartments: Point 2: Expected value = .60(\$4.5 Million) + .40(\$3 Million) = \$3.9 Million Since a shopping center has more value, prune the apartment choice. In other words, if rezoned, build a shopping center with a profit of \$4.3 Million - \$3 Million = \$1.3 Million If not rezoned: Point 3: Expected Profit is \$2.4 Million - \$2 Million = \$.4 Million Expected profit is .60(\$1.3 Million) + .40(\$.4 Million) = \$.94 Million

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2 2. (20 points) A flight has 91 seats left. The full-fare tickets are priced at \$600 and the discount tickets are priced at \$350. The airline estimates that the demand of full fare customers is between 51 and 100, all numbers equally likely.
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