15 - a sophisticated and costly information system can...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
15-10 Determining the best approach to pricing requires a cost- benefit trade-off. While the marginal-cost, marginal-revenue paradigm results in a profit-maximizing price, only
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: a sophisticated and costly information system can collect marginal-cost data. Thus, the firm will incur greater cost in order to obtain information for better decisions....
View Full Document

Ask a homework question - tutors are online