MKT 646 3-17-10

MKT 646 3-17-10 - Product Review Analysis MKT 646 1469...

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Product Review Analysis MKT 646 / 1469 Antonia Berg 17 March 2010
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Product Microsoft Vista in Six European Countries Denmark, France, Germany, Poland, Spain, and the United Kingdom What is the likely demand for the product o The most likely demand will be for people who use computers Personal desktops, laptops, students, small businesses, and corporations alike o Within its first year of shipment, IDC expects Windows Vista to be installed on more than 100 million computers worldwide. More than 30 million computers in the region studied are expected to be running Windows Vista. o For Microsoft, this launch will be a major event, inasmuch as the Windows client operating system accounts for 30% of Microsoft’s revenue and 60% of operating income. What impact would the new product have on total sales, profits, market share, and return on investment o The new product will increase on total sales, profits, market share, and return on investment. o
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MKT 646 3-17-10 - Product Review Analysis MKT 646 1469...

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